Mission

We have to find ways to reach that small sliver of Americans who haven't made up their minds on whom to vote for...or whether or not to vote at all.

In 1964, Lyndon Johnson’s “Daisy” ad triggered one of the biggest electoral landslides in American history. A little girl, counting flower petals, juxtaposed with a man’s voice counting down to nuclear armageddon. That single ad destroyed Barry Goldwater—because it made the stakes of the election simple, clear, and cinematic. We aspire to create the next generation of “Daisy” ads: simple, clear, cinematic spots that transcend the social media trench warfare and resurrect something that we have lost: a single story we can all get behind.

Well, we have a plan to reach these people. And it's crazy enough that it just might work.. We've formed the Win America Back...PAC to create cinematic stories targeted at persuadable voters. We aim to persuade these voters by demonstrating empathy, by appealing to them on a human level.

Our backgrounds are in film and television, so we've had to live and die by the box office, the Neilson ratings, and the ruthless algorithms of the streamers. In our field, if you can't reach the audience on an emotional level, you lose your job. We see this small handful of persuadable voters, the group that will decide this election, as just another audience...and we'll all lose a lot more than our jobs if we can't reach them.

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We have to find ways to reach that small sliver of Americans who haven't made up their minds on whom to vote for...or whether or not to vote at all.

 

Well, we have a plan to reach these people. And it's crazy enough that it just might work.. We've formed the Win America Back...PAC to create cinematic stories targeted at persuadable voters. We aim to persuade these voters by demonstrating empathy, by appealing to them on a human level.

 

Our backgrounds are in film and television, so we've had to live and die by the box office, the Neilson ratings, and the ruthless algorithms of the streamers. In our field, if you can't reach the audience on an emotional level, you lose your job. We see this small handful of persuadable voters, the group that will decide this election, as just another audience...and we'll all lose a lot more than our jobs if we can't reach them.

 

In 1964, Lyndon Johnson’s “Daisy” ad triggered one of the biggest electoral landslides in American history. A little girl, counting flower petals, juxtaposed with a man’s voice counting down to nuclear armageddon. That single ad destroyed Barry Goldwater—because it made the stakes of the election simple, clear, and cinematic. We aspire to create the next generation of “Daisy” ads: simple, clear, cinematic spots that transcend the social media trench warfare and resurrect something that we have lost: a single story we can all get behind.